Businesses exist because of their customers. No matter the nature of your products or services, your company or organization cannot thrive without customers.
Therefore, products and services need to be systematically, creatively and deliberately placed before potential customers constantly if you want to remain relevant in business.
This is done through advertising campaigns. You should consider the cost of advertising your products or services an investment towards the growth of your organization.
Purple Mattress as an advertising agency understands the dynamics of a good advertising campaign. They are a brand that has over the years created social media breaking ads for the growth of their business with amazing results. Their video advertising campaign records over 100 million views.
In the last couple of months, Purple Mattress had created a niche for themselves when it comes to advertising campaigns with their unique and captivating style of ads.
The Purple Mattress Advertising Success Story
Ads such as those involving the Goldilocks girl, the purple scientist, and the sasquatch had gone viral on social media tools such as Facebook and YouTube with amazing results that increase sales. It has been reported that some of the video marketing campaigns have recorded over 53 million views singly.
These video advertising campaigns were created with an edge provided through contents generated from product users. Consequently, the customers can easily relate to the content of the advert because it fosters an effective response and engagement system.
Creating the ‘’Raw Egg Test’, Purple initiated a standard for customers or users of the mattress to compare the qualities of various mattresses and it was very effective because users were invited to validate their claims, therefore, projecting their product as the leading product in the mattress category.
Through advertising campaigns, Purple was able to build a strong brand name and news around its product. They were also able to build trust and brand loyalty because users can relate with and validate their claims.
Purple as an advertising agency knows how to get ‘their stuff’ out there and pull traffic effectively.
How Do They Do This?
An analysis conducted on their advertising campaigns reveals the following;
1. Their video advertising campaigns keep the attention of the viewer glued to the ad. They do this by using shocking imagery with the interruption of patterns continuously.
The pattern interrupt is so effective that it can disengage you from everything else you are doing at the time to focus on the ad. The ad keeps feeding your curiosity.
2. They also employ the use of “Brand Mascot” or fictional characters. They use these strategically to reflex their varying audiences.
This is used to maintain a friendly and entertaining face for the brand. This strategy is employed in all their advertising campaigns.
3. Their advertising campaigns are also effective because they know how to make their customers feel understood. They do this by explaining the customer’s challenges which shows they understand what the customer’s challenges are.
Thus, the customer feels they identify with their needs. People would always listen when they feel you identify with their challenges.
4. Purple was also able to emphasize the uniqueness of their product by doing a systematic comparison with other products which left their product as the best choice.
This is clearly seen in the “Raw Egg Test”. The video also shows the advantages/benefits of their products compared to the shortcomings of all other alternatives.
5. With the exceptional fictional characters, Purple Mattress paints a vivid picture of a product with premium value. Viewers can easily relate with the excellently scripted “movie technique”.
6. Their ads are graced with a sense of humor in words and actions. This leaves the viewer with a smile as they reach out to their bags or pockets. Check out the following;
“It’s stain resistant, so I can just throw the protector in the wash and it’s good as new. I wish I could do that to my husband.”
“It cradles your pressure points when you lay down, instead of making your mattress hard and uncomfortable. Like watching Transformers 4 through the window of an RV.”
7. Finally, they have a unique way of making their viewers patronize them. Selling your product is at the very heart of an ad.
They know how to make viewers gladly purchase their products. They effectively call them to act on what they have seen. This works even on an indifferent customer.
Check Out Gharpedia To Discover What The Innerspring Hybrid Mattresses Are Made Of
Great Work Attracts Great Partnership
Advertising campaigns are at the very heart of business either for new, growing, or “big” organizations. Purple has been able to build a brand that is to be reckoned with worldwide with social media breaking ads.
This is why they attract good partners such as ZATO which was published in 2018. ZATO puts it this way,
“ZATO is delighted to announce a partnership with Purple Innovations, Inc. Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space including the raw egg test, Sasquatch, and Goldilocks and we are thrilled to work with this brilliant team.”
Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space including the raw egg test, Sasquatch, and Goldilocks and we are thrilled to work with this brilliant team.”